Thanks to my wonderful sponsor, HearthSong.com, I was able to attend Blogalicious 2010 in Miami. It was a resoundly wonderful experience to be in the midst of such diverse multi-cultural bloggers. Created by the three talented lawyers, the emphasis at Blogalicous was on celebrating diversity within social media. Bloggers and brands alike learned about the importance and value of multi-cultural marketing to all women. Women of color, which includes African Americans, Hispanic Americans, and Asian Americans, are the core of the consumer buying power in the U.S. With the majority (80%) of women of color being online and using social networks on a daily basis, they are the household decision makers for their homes.
Due to the changing cultural landscape of the U.S., marketing strategies, advertisements, campaigns have to evolve to represent the powerful consumer buyers, women of color. It was encouraging to see such well respected brands/companies as Kellogg’s, Sears, Johnson’s, McDonald’s, GMC, General Mills, Pampers, Box Tops For Education, BALI, and many others interested in creating working relationships with bloggers so their products can reach the key consumer audience.
With the dynamic speakers, (including Chicas Chatting co-host, Jennifer), all attendees were able to learn about an array of social media topics from how to improve blog designs to connecting to the Hispanic community.
As a special discount to all my readers and Blogalicous attendees, www.HearthSong.com is offering $10 off an order by simply entering the discount code: BLOG at the checkout. The discount code is good through the entire holiday season so its perfect for holiday shopping. (Discount code expires 12/31/10).
The bloggers attending Blogalicious truly represent the vast online demographic that brands/companies want to connect and engage with.
To learn more about Blogalicious, visit www.blogaliciousweekend.com, Twitter: @BeBlogalicious, Twitter: Follow the hashtag #Blogalicious10 or #Blogalicious
Listen to Chicas Chatting discuss Blogalicious and Social Media Conferences on Blog Talk Radio.
The following two tabs change content below.
Joscelyn, Owner of Mami of Multiples & Mami Innovative Media
Joscelyn Ramos Campbell has more than a decade of experience as an award-winning former federal government public relations executive under the Bush and Obama administrations.
The “super-connected power mom“ was recently named by Latina Magazine as one of “The 10 Best Latina Mommy Bloggers on the Web“; by CBS News as one of the “Top Bloggers in the Business“; by NBC Latino Work-Life Balance series as a “Top Latina Mom Blogger“; an Empowering Latina in the Marketing Field; by CNBC.com as a Top Latino Social Media Stars and Leading Hispanic Bloggers.
She is the owner of Mami Innovative Media and founder of Mami of Multiples, one of the nation’s leading Latina American parenting and lifestyle sites offering resources and helpful tips for families. She is a nationally syndicated Parenting Columnist and co-hosts a Talk Radio Show.
Joscelyn is a public speaker, military wife and mother to a teen son and identical twin boys. Connect with Joscelyn at @JoscelynRC & @InnovativeTalk.
Latest posts by Joscelyn, Owner of Mami of Multiples & Mami Innovative Media (see all)
- Easy Bread Pudding Recipe {Budin De Pan} - December 8, 2024
- Free Thanksgiving Planner - November 25, 2024
- Ways to Celebrate National Hispanic Heritage Month with Families - September 15, 2024
Hi Joscelyn! Love your YouTube video about Blogalicous. What a great opportunity to learn more about blogging. Because of your reviews about HearthSong, my children have made a Christmas Wish list that includes HearthSong products. You are a wonderful representative for them.
I’m a new fan of HearthSong since I entered one of your HearthSong giveaways. I appreciate that they support creative play instead of just electronic video games. Thanks for the info.
I will be using the discount code for Christmas shopping. Thanks for all the helpful information about HearthSong. You look great in the video!