Celebrating Hispanic Heritage Month with Mi Best Buy and Mi Cultura

Mid-September thru mid-October is officially designated as Hispanic Heritage Month in the United States. “Each year, Americans observe National Hispanic Heritage Month from September 15 to October 15, by celebrating the histories, cultures and contributions of American citizens whose ancestors came from Spain, Mexico, the Caribbean and Central and South America” as stated by the Library of Congress.

Events across the nation occur to celebrate Hispanic Heritage Month – the diverse cultures, food, music, and provide an educational and learning experience for all who attend.  In an effort to connect with our Hispanic consumer more directly, Best Buy is recognizing the important dates and holidays in our Latino customers’ lives. The “Mi Cultura” initiative is a joint effort between Best Buy and some of its key vendor partners to celebrate Hispanic Heritage Month.  Best Buy has over 1,000 stores in the US with Spanish-speaking sales associates in more than 300 locations.

We recently visited our local Best Buy as part of the #MiCultura shopping experience and it was wonderful see images and advertisements displayed throughout our local Best Buy that reflected the Hispanic and multi-cultural consumer and market.  Sales associates, managers, and employees at my local Best Buy were of diverse of ethnicities and worked in all departments from technology to household accessories.

Hewlett Packard (HP), is one of key vendors who have partnered with Best Buy to celebrate Hispanic Heritage Month and the Hispanic culture in general.  As a wife, mother, and business owner, I use my computer and electronic devices to organize, coordinate, and efficiently streamline my personal life and business work.  Many of those everyday devices include various HP products.

The HP Printer OJPro 8600 combines a responsive touchscreen for scanning, copying and faxing with high-speed printing and wireless access from any mobile or desktop devices.

• Produce professional color for up to 50% lower cost per page than lasers andaccelerate productivity with apps on the large touchscreen, networking options and versatile e-all-in-one  performance
• Easily print from a mobile device with HP ePrint
• Professional color for up to 50% lower cost per       page than lasers
• Efficient Web connectivity—even print on the go
• Print from a variety of mobile devices on the go. WithHP ePrint—now you can print from virtually anywhere

A helpful feature for customers shopping was the QR code directly available on the  HP Printer OJPro 8600 to scan for more information about the printer and which can also be seen by going to www.hp.com/go/OJP8600.

We are looking forward to incorporate the HP Printer OJPro 8600 to help us manage our business and personal activities.  For Hispanic customers, Best Buy offers a total Spanish-language experience via Best Buy ESP.  The Best Buy eGift-Card bbyurl.us/eGiftCard has an assortment of eGift-Cards in Spanish that can be delivered immediately via email.

Follow @mibestbuy on Twitter and on Facebook at bbyurl.us/MiBestBuy
Happy Shopping!

Disclosure: This is part of a sponsored campaign with Latina Mom Bloggers and Best Buy. However, all opinions expressed are my own.

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Joscelyn, Owner of Mami of Multiples & Mami Innovative Media

Joscelyn Ramos Campbell has more than a decade of experience as an award-winning former federal government public relations executive under the Bush and Obama administrations. The “super-connected power mom“ was recently named by Latina Magazine as one of “The 10 Best Latina Mommy Bloggers on the Web“; by CBS News as one of the “Top Bloggers in the Business“; by NBC Latino Work-Life Balance series as a “Top Latina Mom Blogger“; an Empowering Latina in the Marketing Field; by CNBC.com as a Top Latino Social Media Stars and Leading Hispanic Bloggers. She is the owner of Mami Innovative Media and founder of Mami of Multiples, one of the nation’s leading Latina American parenting and lifestyle sites offering resources and helpful tips for families. She is a nationally syndicated Parenting Columnist and co-hosts a Talk Radio Show. Joscelyn is a public speaker, military wife and mother to a teen son and identical twin boys. Connect with Joscelyn at @JoscelynRC & @InnovativeTalk.

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