Discovery Familia Breast Cancer Awareness and Tengo Cáncer Documentary

Breast cancer is a diagnosis no women and mother wants to hear.  Yesterday TV reality star and host, Giuliana Rancic, (age 36)announced she had the early stages of breast cancer – detected because she was instructed, despite of her young age, to get a mammogram as part of her in vitro fertilization process. Though her baby plans are temporarily on hold, the early detection of breast cancer greatly increases her chances of having a more positive outcome.

As part of this initiative, Discovery Familia will premiere Tengo cáncer, an autobiographical documentary, on Saturday, October 29^th at 9 PM EST during its Sábados Médicos programming block.  This coproduction, between Discovery Familia and Imagina U.S., follows the real life story of Patricia San Pedro, a successful executive with a thriving career whose life was turned upside down after being diagnosed with breast cancer, a fate her mother suffered 20 years prior.  Even so, San Pedro opted for looking at her situation as an opportunity to learn. She accentuated and focused on the positive, maximizing the new opportunities and ideas that resulted from her struggle.

During this special month, the network is also collaborating with Latinas Contra Cancer, a nonprofit organization that provides information and support to women in the Hispanic community. Starting on October 15th, Discovery Familia will air a series of PSAs featuring Hispanic women’s moving testimonials about their experiences with breast cancer. These survivors share their stories with the viewers in a very personal way. The ultimate objective is to highlight the importance of prevention, early detection and family support, as well as to deliver a message of hope.

The Sábados Médicosprogramming block, which features Tengo cáncer and airs every Saturday at 9 PM EST, also offers a variety of shows and series on medicine and well-being including, Enigmas médicos, Dame un remedio, Cirugía plástica y Secretos de mi cuerpo.

In addition, the network will also provide useful online information for Hispanic women at www.discoveryfamilia.com/cancer on prevention, diagnostics and treatment, as well as links to important resources including Latinas Contra Cancer www.latinascontracancer.org and Patricia San Pedro’s motivational web site www.positivelypat.com.

Disclosure: I wrote this post while participating in a compensated campaign with Discovery Familia and Latina Mom Bloggers. However, all opinions expressed are my own.

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Joscelyn, Owner of Mami of Multiples & Mami Innovative Media

Joscelyn Ramos Campbell has more than a decade of experience as an award-winning former federal government public relations executive under the Bush and Obama administrations. The “super-connected power mom“ was recently named by Latina Magazine as one of “The 10 Best Latina Mommy Bloggers on the Web“; by CBS News as one of the “Top Bloggers in the Business“; by NBC Latino Work-Life Balance series as a “Top Latina Mom Blogger“; an Empowering Latina in the Marketing Field; by CNBC.com as a Top Latino Social Media Stars and Leading Hispanic Bloggers. She is the owner of Mami Innovative Media and founder of Mami of Multiples, one of the nation’s leading Latina American parenting and lifestyle sites offering resources and helpful tips for families. She is a nationally syndicated Parenting Columnist and co-hosts a Talk Radio Show. Joscelyn is a public speaker, military wife and mother to a teen son and identical twin boys. Connect with Joscelyn at @JoscelynRC & @InnovativeTalk.

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