(Photo Courtesy of Manny Ruiz, Publisher, “Hispanic PR Blog” http://www.hispanicprblog.com/)
General Mills has re-launched the Spanish-language website, QueRicaVida.com, at premiere event in Miami on May 20. General Mills has boarden their reach to the Latino market with QueRicaVida.com, which offers parenting resources, health and education information, savings tips, recipes, and much more.
In an effort to show their outreach to the Latino community, General Mills not only extended an invitation to the press for the QueRicaVida.com re-launch event, but also to an exclusive group of Latina bloggers who are the in the forefront of representing the Latino family and communities. I was honored to be representing Mami & The Multiples and to be part of such an amazingly talented group of Latina mothers, bloggers, and entrepreneurs. (A fantastic individual, who is Publisher of Hispanic PR Blog and creator of PapiBlogger, is Manny Ruiz. I thank him for the beautiful photo at the beginning of this post taken while he was covering the event.)
Most of the Latina bloggers knew each other via the social media methods and were all delighted to meet each other in “real life”.
The event was emceed by the co-host of Sabado Gigante, Javier Romero, with other Latino celebrities in attendance, including, TV personality and actress, Angelica Vale; actress & Yoplait spokesperson, Adamari Lopez; and morning show host, Karla Martinez; and Dra. Aliza.
(Photo courtesy of QueRicaVida.com)
All of the Latina bloggers invited represent a growing and large trend in social media, the Latino market. With Latinos gearing to be the leading ethnic group in America, the untapped Latino market holds a vast of wealth and opportunities for major brands and companies. The invited Latina bloggers are daily creating reviews of major brand products, dispensing parenting and family advice, offering household tips, and can make (or sway) the minds of the decision makers in the households across America & Latin America.
General Mills has taken a great (and profitable) step to invite and cater to the leading Latina bloggers in social media today. Brand giants should follow suit to gain access and capture the Latino market via these leading ladies.
(To see a list of the majority of the Latina bloggers invited by General Mills, please visit this list provided by Mama Contemporanea: http://www.mamacontemporanea.com/2010/05/que-rica-vida-25-blogueras-latinas.html)
On a side note, in what can only be called a sheer and pure moment of “insanity”, I dared to get up on stage and sing with a beautiful Mariachi band the famous Mexican song, Volver Volver. The only way I can explain it is that the brights lights of stage, the cheering of my fellow Latina bloggers, and Javier Romero looking at me was all to overpowering for me. I had no choice but to succumb to the allure of the stage. 🙂 Thank you Latinaish for recording the video–I don’t need anyone to embarrass me since I can do a pretty good job of that on my own! 🙂
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Joscelyn, Owner of Mami of Multiples & Mami Innovative Media
Joscelyn Ramos Campbell has more than a decade of experience as an award-winning former federal government public relations executive under the Bush and Obama administrations.
The “super-connected power mom“ was recently named by Latina Magazine as one of “The 10 Best Latina Mommy Bloggers on the Web“; by CBS News as one of the “Top Bloggers in the Business“; by NBC Latino Work-Life Balance series as a “Top Latina Mom Blogger“; an Empowering Latina in the Marketing Field; by CNBC.com as a Top Latino Social Media Stars and Leading Hispanic Bloggers.
She is the owner of Mami Innovative Media and founder of Mami of Multiples, one of the nation’s leading Latina American parenting and lifestyle sites offering resources and helpful tips for families. She is a nationally syndicated Parenting Columnist and co-hosts a Talk Radio Show.
Joscelyn is a public speaker, military wife and mother to a teen son and identical twin boys. Connect with Joscelyn at @JoscelynRC & @InnovativeTalk.
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That was the most amazing experience I have had in such a long time. I loved meeting you and all the other bloggers in person. General Mills truly made me feel welcomed! I agree with you- I believe General Mills knows the potential of our ability to connect with an audience, otherwise we would have never been there.
I didn’t know it was you!!! OMG! you did such a good job on stage! I couldn’t have done it.. I think security would’ve been waiting for me.. hahahah. I liked your post about the event.. So bad we couldn’t meet..!
Chica,
Awesome post!!! (:
Hola Joscelyn!! it was a pleasure to finally meeting you in person. I really enjoyed getting to know you better, you were very Brava por animarte a cantar con el mariachi, that was a priceless moment.
Love the video with all the blogueras.
Hope to see you again soon,
Silvia
Hi girl! It was good to meet you! BK girls stand up! lol. Loved your post talk to you soon!
Jai
mamistimeout.com
You were fantastic. I was so proud of you!
You were definitely brave and you made us all proud! Que se repita!
You were awesome up on stage!!!
It was such a pleasure meeting you!
Great post, will come back for more!!!
Tu amiga,
Marcela
http://www.culturemami.com
Hi you were so brave!!! Congrats!!
Me encantó el video con algunas de las bloggers, aunque yo me lo perdí.
Todo pasó muy rápido, espero nos encontremos nuevamente.
Saludos!
Excellent run down of events! Sorry I was the only mensa who couldn’t force myself to talk on camera. LOL. It was the first night so I wasn’t warmed up yet.
I admire you so much. Qué valor tienes and what a great voice, too 🙂
Hola,
So are you posting any photos of you singing? I have tons. E-mail me.
Hi, is my first visit to your blog. I found it via Unknown Mami.
We have some things in common: I’m latin and mother of twin girls.
For me is a pleasure to found blogs of people that speak the same language as me.
Please visit my blog when you have a time. I’m also doing a Birthday Treat Bags giveaway (handmade by me) at my blog.
Hi, thanks for follow my blog. I’m following you back.
Yes, I’m from Puerto Rico. I live about 20 minutes from Ponce. Thanks for enter to my giveaway.
Hey chica,
I linked my miami post to this post of yours. I want people to see who that wonderfully brave bloggera is that sang with the Maraiachi. 😉
I hope you don’t mind.
You rocked it on stage. My hat will forever be off to you…
It was great to meet you!
Carrie
Tiki Tiki Blog
Bilingual in the Boonies!
Many thanks! It is an impressive web site.