Join ‘Share Your Breakfast’ with Kellogg’s and Action For Healthly Kids and Support Underprivileged Children

Ask someone if they ate breakfast and the answer is commonly “No”. Breakfast is one of the most important meals of the day, however, it frequently gets overlooked or skipped in the daily lives of individuals and families.  Breakfast is essential for improving concentration, productivity, healthier body weight, and lower cholesterol.

“The Share Your Breakfast” program will kick-off tomorrow with a celebration on National Breakfast Day (March 8) and Kellogg’s will host breakfast at New York City’s Grand Central Station.  Action For Healthly Kids and Kellogg Company is asking all to “Share Your Breakfast” between now and July 31, 2011 to help Kellogg’s and Action for Healthy Kids, a nonprofit organization that focuses on childhood obesity and undernourishment, donate 1 million breakfasts to less fortunate children.

Providing an underprivileged child with breakfast is as easy as taking a picture or sending a text. Simply take a photo of your breakfast and share it at www.shareyourbreakfast.com or text your photo with the word “Share” to 21534. Each time you share a photo or description of your breakfast, Kellogg will donate the monetary equivalent of school breakfasts to Action for Healthy Kids.

The 2010 Dietary Guidelines suggest that those who eat breakfast are receiving significantly higher benefits than those who don’t.

• Researchers reveal that if essential nutrients are missed at breakfast, people don’t compensate for the loss at other meals during the day.

• A study of U.S. school children found higher intakes of vitamins A and E, iron and B vitamins in those who consumed breakfast than in those who did not. The breakfast skippers were less likely to achieve even two-thirds of their recommended daily intake for vitamins and minerals.

• Breakfast is a great time to get a head-start on nutrients the Guidelines note we as Americans are not getting enough of, including fiber, calcium, potassium and vitamin D.

Renowned dietitian and school nutrition expert, Dayle Hayes, MS RD, is advocating for the new program, “Share Your Breakfast”, which is supported by Kellogg Company and Action for Healthy Kids to help provide breakfast to children who might otherwise miss out.

• Encourage your friends and continue to share during National Breakfast Month
• Upload your breakfast photo at www.shareyourbreakfast.com.
• Text the word “Share” with a photo or description of your breakfast to 21534.
• Rally your friends and family to share their breakfast. Spread the word any way you like.
• Tweet about Share Your Breakfast using #ShareURbreakfast.

For each shared breakfast, Kellogg will donate the equivalent of a school breakfast to Action For Healthy Kids. The goal is to share one million breakfast for the beginning of 2011-2012 school year.

The program Share Your Breakfast runs through July 31st and you can participate as many times as you want. A picture can make the difference.

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Joscelyn, Owner of Mami of Multiples & Mami Innovative Media

Joscelyn Ramos Campbell has more than a decade of experience as an award-winning former federal government public relations executive under the Bush and Obama administrations. The “super-connected power mom“ was recently named by Latina Magazine as one of “The 10 Best Latina Mommy Bloggers on the Web“; by CBS News as one of the “Top Bloggers in the Business“; by NBC Latino Work-Life Balance series as a “Top Latina Mom Blogger“; an Empowering Latina in the Marketing Field; by CNBC.com as a Top Latino Social Media Stars and Leading Hispanic Bloggers. She is the owner of Mami Innovative Media and founder of Mami of Multiples, one of the nation’s leading Latina American parenting and lifestyle sites offering resources and helpful tips for families. She is a nationally syndicated Parenting Columnist and co-hosts a Talk Radio Show. Joscelyn is a public speaker, military wife and mother to a teen son and identical twin boys. Connect with Joscelyn at @JoscelynRC & @InnovativeTalk.

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